Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg, Justin Mares

A great product alone rarely succeeds — it needs traction. This book gives you a systematic way to test nineteen possible growth channels and find the one or two that actually work for your startup.

A systematic framework for finding the marketing and distribution channel that will actually drive a startup's growth, arguing that many good products fail simply because they never found real traction — not because the product itself was flawed.