That Will Never Work

Marc Randolph

Before Netflix was a streaming giant, it was a chaotic DVD-by-mail experiment that nearly failed more than once. This memoir tells the real, messy story behind one of the most famous startups ever.

Netflix co-founder Marc Randolph's memoir of the company's chaotic early days — testing whether DVDs could even survive being mailed, cycling through failed business models, and coming close to bankruptcy — before finally landing on the subscription model that changed everything.