Built to Sell

John Warrillow

A business that can't run without you isn't really an asset — it's a job. This story shows how specializing, productizing, and systemizing your business makes it something you could actually sell.

A business fable following an agency owner learning to build a company that doesn't depend entirely on him — through specialization, productized services, and systemized operations — making it both more valuable and, eventually, genuinely sellable.