The Mom Test

Rob Fitzpatrick

Ask someone "would you buy this?" and they'll almost always say yes to be nice — even your own mother. This book teaches you to ask questions specific enough that even she couldn't lie convincingly.

A practical guide to talking with potential customers in a way that actually reveals the truth about your business idea — since people, out of politeness, tend to give misleadingly positive feedback when asked directly whether they'd buy something.