Words That Change Minds

Shelle Rose Charvet

The specific words people use every day reveal deep, consistent patterns about what motivates them. This book teaches you to hear those patterns, and speak the language that actually moves each person.

Based on the LAB Profile, a model for decoding the motivation patterns hidden in someone's everyday language, this book teaches how to identify what genuinely motivates a person and tailor your own words to be far more persuasive.