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True North
Leadership

True North

Bill George, Peter Sims

9 min read 6 key ideasPremium

Stop imitating other leaders. The most enduring leaders discover their "True North" — their deepest values and purpose — and have the self-awareness to stay on it under pressure.

Based on interviews with 125 leaders, the former Medtronic CEO argues that there is no single formula for leadership — the only path is to lead from your own authentic story, values, and purpose, using your life experience (especially the hard parts) as your compass.

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