Tribes

Seth Godin

A tribe is any group of people connected to each other, a leader, and an idea. This book argues the tools to lead one have never been more accessible — the only real question left is whether you're willing to commit to an idea worth spreading.

A short, provocative case for why everyone now has the opportunity — and the responsibility — to lead a tribe, and why leadership, not management, is what the world actually needs more of.