Communication
The Like Switch
Jack Schafer, Marvin Karlins
9 min read 6 key ideasPremium
Drawing on techniques developed for FBI behavioral analysis, this book breaks down exactly what makes people like each other, and how to apply those triggers deliberately, and ethically, in everyday life.
A former FBI behavioral analyst reveals the psychological triggers that make people like, trust, and open up to us — and the specific verbal and nonverbal techniques for building genuine rapport quickly.
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