Bookzworld
How Brands Grow
Marketing

How Brands Grow

Prof. Byron Sharp

8 min read 5 key ideas

A marketing science professor's evidence-based challenge to conventional brand-loyalty wisdom, arguing brand growth comes mainly from reaching light, occasional buyers.

Read the one-page summaryRead the detailed summary

Key takeaways

Full access members only

Unlock full access

Action checklist

Full access members only

Unlock full access

Final takeaway

Full access members only

Unlock full access

You might also like

Way of the Wolf Premium

Way of the Wolf

Jordan Belfort

7m
Crossing the Chasm

Crossing the Chasm

Geoffrey A. Moore

11m
They Ask, You Answer Premium

They Ask, You Answer

Marcus Sheridan

9m
This Is Marketing Premium

This Is Marketing

Seth Godin

9m
Scientific Advertising Premium

Scientific Advertising

Claude C. Hopkins

8m
One Million Followers

One Million Followers

Brendan Kane

8m
Influence: The Psychology of Persuasion Premium

Influence: The Psychology of Persuasion

Robert B. Cialdini

9m
The Psychology of Selling Premium

The Psychology of Selling

Brian Tracy

7m