Cashvertising

Cashvertising

Drew Eric Whitman

7 min read 4 key ideasPremium

People buy for a small set of hardwired reasons. Speak to those 'Life-Force 8' desires and use the documented persuasion techniques, and response goes up.

A compact handbook of consumer psychology for advertisers, covering the eight biological desires that drive buying and 100+ proven ad techniques and cognitive biases you can apply.

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Key takeaways

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Action checklist

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Final takeaway

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