Hacking Growth

Sean Ellis, Morgan Brown

Growth hacking isn't one clever trick — it's a systematic, cross-functional process of rapid experimentation. This book shows exactly how companies like Dropbox and Airbnb actually did it.

A systematic, data-driven methodology for growth used by companies like Dropbox and Airbnb, built around cross-functional growth teams, a defined North Star metric, and rapid, high-tempo experimentation across the full customer funnel.