Fearne Cotton opens by directly addressing a common barrier to trying meditation and calm practices: the assumption that meaningful benefit requires extensive, intimidating time commitment.

Her reframe:

• Small, accessible practices — even just a few minutes — can meaningfully shift daily stress levels
• The all-or-nothing framing many people hold about meditation actually prevents them from trying anything at all
• Consistency in brief practices matters more than occasional longer sessions

This opening lowers the barrier to entry for readers who might otherwise dismiss calm and mindfulness practices as impractical given their busy schedules.