Tiny Habits

Key takeaways

• Behavior Design, Not Willpower
• The Fogg Behavior Model: B = MAP
• Starting Absurdly Small
• Anchoring New Habits to Existing Routines
• Celebrating Success Immediately
• Scaling Up Naturally Over Time

• Pick a tiny version of a new habit and anchor it right after an existing routine ('after I brush my teeth, I will...')
• Celebrate immediately (a small internal 'yes!') every time you complete the tiny habit, to wire in the feeling of success
• If a habit isn't sticking, make it smaller rather than trying harder

Final takeaway

Fogg's consistent argument throughout the book is that genuinely lasting behavior change comes not from ambitious initial commitment sustained through willpower, but from starting so small that success feels virtually guaranteed, anchoring this tiny behavior to an existing reliable routine, and genuinely celebrating each success — allowing natural expansion to follow once this foundation has been reliably established.