Sales
Exactly What to Say
Phil M Jones
4.3 (14000) 8 min read 5 key ideasPremium
A tactical playbook of specific words and phrases proven to increase influence and persuasion in sales, negotiation, and everyday conversation.
Key takeaways
- Specific Word Choices Measurably Change Response Outcomes
- 'Just Imagine' Reduces Resistance to New Ideas
- Framing Requests as 'What Would Need to Happen' Encourages Collaboration
- Specific Language for Closing and Confirming Commitments
- Practicing Specific Phrases Builds Natural, Effective Communication Habits
Action checklist
- Use one specific 'magic word' phrase from the book in your next conversation
Final takeaway
Jones's closing invitation: select a few specific phrases from the book most relevant to your particular communication needs, and practice them consistently in real conversations until they become a natural, authentic part of your communication style rather than feeling scripted.
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