
Business
Creativity, Inc.
Ed Catmull, Amy Wallace
4.3 (96000) 8 min read 5 key ideasPremium
Pixar's co-founder on building and protecting a creative culture, drawing on decades of navigating the tension between art and commerce.
Key takeaways
- Protecting Creative Risk-Taking From Fear of Failure
- The Braintrust: Candid Feedback Without Hierarchy
- Early Work Is Always Ugly — That's Expected, Not a Failure Sign
- Hidden Organizational Problems Require Active Excavation
- Sustaining Creative Culture Requires Continuous Active Maintenance
Action checklist
- Invite candid feedback on one project today, and protect the person giving it from repercussions
- Give a work-in-progress idea a 'plussing' review today: build on what's good instead of just criticizing
Final takeaway
His closing invitation: treat building genuine creative organizational culture as continuous, ongoing work requiring sustained attention, not a project that reaches permanent completion.
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