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Creativity, Inc.
Business

Creativity, Inc.

Ed Catmull, Amy Wallace

4.3 (96000) 8 min read 5 key ideasPremium

Pixar's co-founder on building and protecting a creative culture, drawing on decades of navigating the tension between art and commerce.

Read the summary

Key takeaways

  • Protecting Creative Risk-Taking From Fear of Failure
  • The Braintrust: Candid Feedback Without Hierarchy
  • Early Work Is Always Ugly — That's Expected, Not a Failure Sign
  • Hidden Organizational Problems Require Active Excavation
  • Sustaining Creative Culture Requires Continuous Active Maintenance

Action checklist

  • Invite candid feedback on one project today, and protect the person giving it from repercussions
  • Give a work-in-progress idea a 'plussing' review today: build on what's good instead of just criticizing

Final takeaway

His closing invitation: treat building genuine creative organizational culture as continuous, ongoing work requiring sustained attention, not a project that reaches permanent completion.

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