Business
Questions Are the Answer
Hal B. Gregersen
3.8 (1800) 8 min read 5 key ideas
An innovation researcher argues that asking better questions — not having better answers — is the real engine of breakthrough thinking and problem-solving.
Key takeaways
- Genuine Innovation and Insight Emerge More Reliably From Better Questions Than From Answers Alone
- Genuine Curiosity Requires Deliberately Questioning Assumptions Others Take for Granted
- Structured 'Question Burst' Sessions Generate Larger Volumes of Potential Questions for Selection
- Diverse Perspective Exposure Supports Generating Genuinely Novel Questions
- Cultivate These Question-Generation Practices Consistently to Build Genuine Innovative Capability
Action checklist
- Reframe one problem today as a question instead of assuming you already know the answer
- Ask 'what if' about one stuck situation today
Final takeaway
Gregersen's closing invitation: cultivate the book's question-generation practices consistently — deliberately questioning taken-for-granted assumptions, conducting structured question-burst sessions, and seeking diverse perspective exposure — to build genuine innovative capability through this sustained combined practice.
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